SPMT - 500: Final Marketing Project

For this project, our group a comprehensive marketing plan for Paddle Battle, a youth pickleball tournament hosted at The Podium in Spokane

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• Short-Term Goal:

  • Create an engaging and accessible tournament for youth (ages 8–18)

  • Provide opportunities to develop skills, improve competitive ratings, and experience tournament play

• Long-Term Goal:

  • Showcase youth talent and passion for pickleball

  • Support efforts to establish pickleball as a school-sanctioned sport in Washington State

• Key Marketing Objectives:

  • Bring outside revenue into the Spokane community

  • Grow the game of pickleball locally by 10%

  • Demonstrate strong youth demand and participation in the sport

• Target Markets:

  • Youth athletes (ages 8–18): Primary focus on creating excitement and engagement

  • Parents: Key decision-makers influencing registration and participation

  • Academic administrators: Secondary audience to support long-term goal of school adoption

• Marketing Strategies & Tactics:

  • Promote the event through local schools and community outreach

  • Introduce youth pickleball camps to build interest and skill development

  • Position the tournament as UTR-P certified to increase competitive appeal and participation

  • Emphasize both fun and competitive opportunity to maximize turnout

• Connection to Learning Outcome & Mission:

  • Applied core marketing concepts including target segmentation, strategic promotion, and goal alignment

  • Reflected the Gonzaga University mission by promoting community engagement, youth development, and creating inclusive opportunities through sport