top of page
SPMT 594: Consulting Project
Barcelona Street Ball Sants x Fiba 3x3 Collaboration and Tournament
During my study abroad experience in Barcelona, I participated in a consulting group project where we partnered with Streeball Sants Barcelona, a grassroots basketaball organization focused on community engagement and youth development through 3x3 basketball.
Slide 1
Slide 2
Slide 13
Slide 1
1/13
Our group was tasked with identifying key areas for organizational growth. Through research we identified two primary challenges: limited expansion of their existing relationship with FIBA and an inconsistent digital presence that restricted their ability to effectively reach their target audience.
To address these challenge, we proposed a strategic initiative centered on hosting a FIBA-affiliated 3x3 tournament in Barcelona. This event was designed to align the organization's mission by creating both an amateur youth division (ages 14-18) and an elite 18+ division, providing inclusive opportunities for community participation while also introducing a competitive pathway for international play.
In addition, we recommended a comprehensive digital media strategy to better engage Gen Z audiences and increase visibility within the local basketball community.
This project required our team to apply problem-solving and decision-making skills by analyzing organizational needs, evaluating realistic solutions, and offering recommendations that balanced community impact with long-term growth.
Our approach reflected Gonzaga University's mission by emphasizing leadership, service, cultural awareness, and creating meaningful opportunities for others through sport.
S.W.O.T. ANALYSIS
bottom of page